WildTangent to Launch Unprecedented Android Game Service with T-Mobile USA
WildTangent is announcing today that it plans to launch an AndroidTM games
service with T-Mobile USA, Inc. later this year that uniquely maximizes monetization for developers and gives T-
Mobile customers new choices on Android-powered smartphones and tablets.
With the new service on Android smartphones and tablets, T-Mobile customers will have the opportunity to
more easily discover, try and enjoy top games of all types hassle-free. Players will have the choice to play games
for free with advertising, rent games for a fraction of the suggested retail price and purchase the must-have
titles they want to keep. The cost of the rental will be applied toward purchase so customers can easily own
games if they play them often.
"Through this new service with T-Mobile, we will give developers new options, modernizing the industry with a
service model that fully monetizes game play through advertising and repeat-game-play," said WildTangent CEO
Mike Peronto. "T-Mobile will give consumers more gaming options on Android devices and will present games in
a fun, curated fashion."
"T-Mobile customers are among the most active mobile gamers in the industry," said Torrie Dorrell, vice
president of Applications, Content and Games at T-Mobile. "This service with WildTangent, coming later this
year, will give our customers using Android devices more ways to discover and access their favorite games."
WildTangent will offer its popular WildCoins virtual currency within the service for in-game item purchase and
rental. WildTangent's BrandBoost advertising platform will also be incorporated, providing consumers with free
game sessions and in-game items.
Android is a trademark of Google Inc.
WildTangent (www.wildtangent.com) operates a games service that allows consumers around the world to
access downloadable, online and social games through one convenient Games App. Fueled by our digital
currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way
to play games. Consumers can rent games, purchase them or play for free courtesy of brand advertisers.
WildTangent Media also powers advertising for a growing portfolio of 3rd party online and social game
developers enabling brands to reach more than 175 million monthly players worldwide with engagement based
advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Digital
Chocolate, Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global
brand advertisers like Unilever, P&G, Microsoft, Kraft and others.