CHARTS: Mobile ad revenue forecast

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Search ad revenue will dominate SMS and display ad revenues

While SMS revenues currently make up some 61% of mobile ad revenues, Coda forecasts it will drop to just 3% by 2015. Search ads, currently 25% of all ad revenues, will increase to 70%. Display ads revenue share will grow from 14% to 27%. Coda predicts the change in dominance will occur about 2012.