IFTTT - Best new Android, iOS apps of July 2013

Tools

2. IFTTT (Developed by IFTTT)
Available for: iOS
Price: Free

IFTTT (or "If this, then that") lets users re-engineer the Web to their personal specifications, pulling together different sites and services and establishing connections between them--for example, automatically saving all Instagram photos to Dropbox, or simultaneously updating Facebook (NASDAQ:FB) and Tumblr accounts. This native iOS app expands IFTTT automation functionality to mobile, adding new features and actions optimized expressly for the Apple (NASDAQ:AAPL) platform.

The core building blocks of IFTTT "recipes" are dozens of "channels"--popular sites, devices, social networks, productivity tools and core digital services ranging from App.net to Zootool. Users implement "triggers"--e.g., "I'm tagged in a photo on Facebook" or "I check in on foursquare"--followed by corresponding "actions" ("Send me a text message" or "Update my Facebook status"). Users can mix and match recipes in a multitude of ways to create a personalized Web that works the way they want it to, and now they can create recipes on the go, unlocking three new iPhone-specific channels: Contacts, Photos and Reminders.

IFTTT for iOS is thoughtfully designed and easy-to-use, with no programming know-how required. Putting together these recipes is as uncomplicated as making toast, a process made even easier by a streamlined layout that favors bold icons and large text. If a smarter, simpler Web is something that sounds appealing, then this is the app to download.