RIM Redux: Can BlackBerry regain its position in the enterprise?
Research in Motion this week prepped the market for the January launch of its new BlackBerry 10 platform and devices. Along with the BlackBerry Enterprise Server 10, the company is betting BlackBerry 10 will help it regain its position in the enterprise.
The Canadian firm released the newest version of its Mobile Fusion mobile management software to enable upgrade to the BES 10 server when it is released. Among other features, the new service pack includes software that enables mobile devices, including iOS and Android, to manage access to Microsoft Exchange ActiveSync to ensure these devices comply with enterprises IT security policies.
RIM (NASDAQ: RIMM) also this week launched the BlackBerry Dev Alpha C, which smartphone app developers can use to test their apps for the BlackBerry 10 device. The availability of mobile apps is seen as a key to expanding BlackBerry's presence in the bring your own device, or BYOD, market.
It's not so much that RIM has lost its enterprise position, it's more that the market has zoomed past them as more and more employees bring their own devices to work.
Can RIM reclaim their once dominant position in the enterprise? FierceMobileIT consulted with a number of industry analysts to find out. But first, let's hear the case from RIM's side.