Year in Review 2012: Android sizzles, Apple Maps fizzles



It's time to stop speaking of mobile as the second screen. In 2012, smartphones and tablets emerged as the screen of choice for a growing number of U.S. consumers: According to an OnDevice Research survey conducted this summer, Americans now spend an average of 2.4 hours per day consuming media content on mobile devices, ahead of television (2.35 hours) and the desktop (1.6 hours). Sixty-five percent of respondents said they prefer mobile to other media channels because "it's easy to use," and 56 percent favor mobile because their device is always with them. Seventy-seven percent of respondents access mobile media services while lying in bed. Seventy percent multitask on mobile while watching TV, and 65 percent kill time while waiting for something else.

That's the state of mobile in 2012: It's everywhere, and it's devouring everything in its path. Mobile phones long ago relegated landline communications to the dustbin of history, and TVs and PCs are next in sight. But mobile isn't stopping there: This was the year that smartphones began replacing conventional wallets, mobile gaming usurped consoles and Black Friday shopping transitioned from overcrowded stores to smartphones. The more some things changed, the more others stayed the same, however: Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG) continued setting the pace in virtually all phases of mobile software and services, further separating their platforms from the competition and setting up the next round in their heavyweight slugfest.


In this special year-in-review issue, FierceMobileContent looks back at the signature headlines and trends that shaped the mobile media sector in 2012 and set the stage for the next wave of innovations to follow. Please note that we are on publishing hiatus until Wednesday, Jan. 2--be sure to visit our website in the event of breaking news between now and then. In the meantime, have a memorable and safe holiday season, and we'll see you back here in 2013.--Jason

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