500px returns to Apple's App Store with 'report' button, 17+ rating


A week after Apple (NASDAQ:AAPL) ousted photo-sharing application 500px from its App Store, citing issues with objectionable content, the app is once again available for download, this time with a user reporting tool, improved search filters and a 17+ tag, the storefront's highest age rating.


500px added a "report" button to every image and tweaked its search filters.

Apple removed 500px for iOS after an App Store reviewer flagged a recent software update. In a notice sent to 500px, Apple said it could not approve the update because it was too easy for users to find nude photos in the app. "The app was removed from the App Store for featuring pornographic images and material, a clear violation of our guidelines," an Apple spokesperson said.

500px co-founder Evgeny Tchebotarev told Mashable that Apple circled back with his firm Friday, stipulating a series of changes that would facilitate the app's return to the App Store. At Apple's request, 500px added a "report" button to every image and tweaked its search filters to make it more difficult to find mature content based on suggestive keywords. Apple also insisted on raising 500px's age rating from 4+ to 17+, and Tchebotarev reluctantly agreed. "It's not an accurate statement for our app and for new users, it could turn them off if they think the app has content it doesn't have," he said.

After booting 500px from the App Store, Apple said it had received customer complaints about child pornography inside the app. Tchebotarev told The Verge that 500px staffers are still investigating the charge, but have not yet identified any illegal images. "We're still waiting to see the images or complaints that Apple received," he said. "We did our own internal audit, and we found no pornographic images on our platform."

Tchebotarev added that the 500px website did not experience an increase in traffic or new user signups following the controversy, but that ISO500--another iOS app that was threatened with removal but ultimately permitted to stay in the App Store with a 12+ rating--enjoyed 1000x install growth. 500px acquired ISO500 at the end of 2012.

For more:
- read this Mashable article
- read this Verge article

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