With 6M users, Pocket readies for iOS 6, iPhone 5

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Pocket said it has updated its app to support Apple's iOS 6 operating system and the larger screen on the company's new iPhone 5.

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Pocket said its app is ready for the iPhone 5.

Nate Weiner, founder of Pocket (formerly Read It Later), explained that Pocket used a "modified simulator" to test the company's iOS app for the iPhone 5's larger screen. "Since we're a full-screen reading and video app, the larger Retina display is obviously a positive," Weiner wrote in response to questions from FierceMobileContent. "We think it's going to look great."

"Pocket already has native apps on the major mobile platforms, like iPhone, iPad, Android and the Amazon Fires, so we have experience building Pocket for different screen sizes, form factors and resolutions--particularly on Android, where we've built Pocket for a number of 4-inch screens already," Weiner wrote.

Apple announced the iPhone 5 last week. The gadget features a taller screen than its predecessors, 4 inches vs. 3.5 inches on previous iPhones, which means that app developers will have to modify their iOS apps if they want to take advantage of the roomier screen. Those apps that aren't modified will still run on the iPhone 5, albeit with black bars covering the screen's extra real estate.

Weiner also said Pocket has been working "for the past several months" on optimizing its app for Apple's iOS 6 operating system, which was released earlier this week.

Weiner launched Read It Later in 2007 to allow users to save online articles and other content for reading later. Weiner offered both free and paid versions of the app, and the offering was successful enough for him to quit his full-time job and turn the app into a company.

In April, Weiner relaunched Read It Later as Pocket, and made the full offering free. He said that, today, 40 percent of what users save in Pocket includes "non-article" content like videos, images, recipes, things to buy, Web pages and other online content. He said the app counts 6 million registered users who are saving 1 million items into Pocket (that app is integrated into more than 350 other apps).

Weiner declined to provide details on how Pocket expects to generate revenue with a free app. Earlier this year he wrote that "we're moving towards a new model that better fits our business and our users." Adding that: "We're not going to talk about everything in the works here."

For more:
- se this Pocket blog post

Related Articles:
Pocket raises $5M to expand save-for-later app to new platforms, devices
Read It Later app rebrands as Pocket

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