It seems like players from many different market segments are excited about the upcoming 700 Mhz spectrum auction. Not everyone, though, is optimistic about the possibilities of the new bands' success. The CTIA's Steve Largent, for example, points to the market uncertainties of the new, hybrid auction scheme and wonders whether it can possibly meet the goals established by FCC regulations. The results of next year's FCC auction could impact your mobile plans for years to come--paying attention to winners and losers (and the ramifications of winning or losing) makes sense.

For more on potential auction troubles:
- read the editorial at WirelessWeek

ALSO: Verizon sues the FCC over 700Mhz rules. Article