Aberdeen analyst sees future of corporate innovation in video collaboration
Mobile video collaboration needs to be integrated with desktop and room-based video collaboration systems "to realize its full value," noted Andrew Borg, senior research analyst for wireless and mobility communications at the Aberdeen Group.
Mobile video collaboration is a "more contextual, on-demand and employee-focused collaborative experience than desk-based or room-based systems," Borg wrote in a recent blog. It "fosters more frequent interaction among end-users, resulting in accelerated adoption of video use company-wide," he added.
Borg predicts that the video conferencing market will become increasingly important to innovation in 2013 because it taps into the "human factor" in collaborations that are vital to business success. Video is able to provide visual indicators, such as eye contact, body language and other non-verbal cues, improving the productivity of long-distance collaboration.
Enterprises are increasingly using collaboration to fuel innovation. According to an Aberdeen report cited by Borg, 45 percent of best-in-class enterprises believe they need to increase innovation in order to be successful. These best-in-class firms feel that their employees have greater cohesiveness on a global and enterprise-wide scale than other firms.
Borg predicts that immersive telepresence, which provides the feeling that the people participating in the video conference are in the room, will continue to be an important method of collaboration.
This is not a view shared by Andrew Davis, senior partner at Wainhouse Research, who sees enterprise use of telepresence on the decline. However, Davis does agree with Borg that mobile video conferencing will grow in the coming years.
"Video conferencing is entering the mainstream of enterprise use at the personal [mobile] level, not at the telepresence or room-based system level," Davis told an audience at Wainhouse's CSP Summit in Boston earlier this year.