Accenture, IBM and PwC lead enterprise mobility consulting market, says IDC

Firms that combine consulting with mobile platforms are most successful

Accenture (NYSE: ACN), IBM (NYSE: IBM) and Pricewaterhousecoopers (PwC) lead the market for enterprise mobility consulting services, according to IDC's latest MarketScape report.

IDC also recognized Capgemini, Cognizant (NASDAQ: CTSH), Deloitte, and Wipro (NYSE: WIT) as major market players.

The report found that most of these firms offer a "diverse set of pricing schemes to cater to a client's unique demands for consuming enterprise mobility consulting services." Firms that offer mobile platforms and application development along with their consulting services fare better than consulting only firms.

"While IT remains the chief sponsor of enterprise mobility consulting services in an enterprise, the interest in and buying power of lines-of-business heads and the CMO's office for enterprise mobility consulting projects are almost the same. Therefore, it's ever more critical for enterprise mobility consulting providers to be able to penetrate both the IT and the business leads within their client base to succeed in winning deals in the enterprise mobility consulting space," advised Ali Zaidi, senior research analyst for IT consulting and systems integration strategies at IDC.

According to Forrester Research, Accenture and IBM in particular have a strong portfolio of enterprise mobility services that combine consulting and mobile platforms and tools. Forrester selected the two firms, along with Infosys (NYSE: INFY), as the leading providers of enterprise mobility services earlier this year.

These companies have "strong capabilities across user experience, process consulting development, and end-to-end capacity to support clients across a broad spectrum of mobility needs," according to The Forrester Wave: Enterprise Mobility Services, Q1 2013 report.

They also have "heavy investments in prebuilt IP to jump-start mobility projects. And they each have broad practices in enterprise applications, social, cloud, analytics, and other relevant areas that take mobility from a standalone discipline to a transformational investment for clients," said the report.

"Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications...[IT professionals] need help with their enterprise mobility strategy, and they're turning to mobility services providers to design, develop, and support their mobile applications," the Forrester report observed.

For more:
- see the IDC release 
- read the Forrester report

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