Acer launching Alive digital media storefront


Taiwanese computer manufacturer Acer Group is the latest entrant into the mobile app store derby, announcing the imminent launch of Alive, a digital media platform touting content managed directly by publishers. Rolling out in the U.K. and Italy in December, Alive will eventually extend across Acer's lineup of smartphones, netbooks, laptops and tablets; the store will feature both free and premium content, presented to users via real-time feeds supervised by content provider partners including 7Digital, Zinio, Muzu and Casual Games.

In addition to mobile applications, Alive touts music downloads, movies and TV series, ebooks and games. According to Acer, the store enables users to hone their preferences as well as leverage a recommendation system spotlighting relevant content--Alive also will feature a Channel concept, enabling consumers to browse, select, subscribe and follow their favorite musicians, movie genres and authors. Content providers can offer an array of different channels, with Acer promising marketing and distribution tools distinct from conventional websites and digital media platforms. Alive also will integrate with popular social networks, allowing users to post and share content reviews.

Acer Group will preinstall the Alive interface on new devices--users can also download the Alive client online, with different device types promising user experiences unique to their particular form factor. Acer will rely on credit card billing for premium content purchases.

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