Ad requests from iPod touch grow 96% post-Xmas


New iPod touch devices were largely responsible for the increase in App Store activity the day after Christmas 2009, with iPod touch-based ad requests increasing 96 percent compared to the previous week's average, according to mobile advertising network AdMob. By comparison, ad requests from iPhones grew just 12 percent on Dec. 26 over the previous week's average. AdMob reports that in terms of actual devices, the number of iPod touch units used worldwide on Dec. 26 experienced a 57 percent boost in comparison to average use the week prior to Christmas--user growth increased 55 percent in the U.S., and 124 percent in the U.K.  

"The 57 percent increase in unique daily users is a combination of both new iPod touch users and existing users who were active on December 26th, so this doesn't necessarily mean the number of iPod touches sold was that high a percentage of active iPod touches," writes AdMob manager of product marketing Mike Fyall on the AdMob Mobile Metrics blog. "But the evidence does lead us to believe there were several million new iPod touch owners around the world this Christmas."

For more on the iPod touch's holiday surge:
- read this AdMob blog entry

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