FierceCIOFierceCIOTechWatchFierceMobileITFierceContentManagementFierceGovernmentIT   FierceVoIPFierceHealthITFierceFinanceIT

HOT TOPICS >> AndroidAT&T | iPad and Tablets | iPhone | RIM | 3G Network

Addressing the Nexus One; What does the iPad do for the enterprise?


My column last week about Google's HTC-made Nexus One and my recommendation to run away from it generated much anger from a handful of readers who were calling for my head. I always say I'm not doing my job if I don't make someone angry. But I wanted to address some of those comments and clarify my position.

First, I would like to point out that the pieces I write that appear in the "Editor's Corner" are columns, and therefore do not have to be entirely objective. Secondly, I am not an iPhone lover. In fact, I own a Motorola Droid and an iPod Touch so that I can keep up-to-date on the latest iPhone apps. Thirdly, I have never tried the Nexus One because there is no opportunity to even touch the device unless you purchase it via Google's web site and then return it within 14 days.

And therein lies the problem: The lack of a good sales experience coupled with proper customer support. Since Google is selling the device directly to end users, it means that many users are turning to the company. Google simply doesn't have the kind of customer service manpower that is required to support such a high-end device.

Many of you commented that you were completely happy with you Nexus One and your buying experience--good for you! But take a look at the user forums, and there are plenty of unhappy people waiting for a response from Google via email or being bounced back and forth between HTC and Google. If Google believes it simply can be a mobile device merchandiser over the Internet, it is likely in for a rude awakening. Customer service is the lifeblood of the mobile industry--even if you are selling the best device in the market.

As Google continues to release more devices I certainly hope it evolves its customer support to one where you can actually talk to a live person or even allow operators to help customers. This will be especially important if Google tries to penetrate the enterprise market with a rumored Nexus One enterprise version; that may be coming. As I'm writing this, I found an article that talks about Google posting a job ad for a Phone Support Program Manager for Android and Nexus One. (It made some other enhancements this week. You can see the story below.) Of course, if you are Google or T-Mobile employee, you won't agree with me anyway.

But on to the biggest piece of news that hit last week: The Apple iPad, a name that has been made fun of now for several days. Is it just one big iPod Touch or a revolutionary product? I'm trying to figure out the impact it will have on the enterprise. There are some obvious drawbacks that numerous folks have mentioned: No Microsoft Word support, no USB, no multi-tasking, no webcam and no Flash support. I suspect these features, sans Flash support since the company favors HTML5, were eliminated to reach that $500 price point.

On the other hand, many argue the real value of the iPad will lie with what third-party application developers come up with to drive new uses for the device. The 9.7-inch touchscreen tablet promises a user experience optimized for the web, messaging, multimedia, games and ebooks, and will ship with 12 new apps designed especially for the device, and will run almost all of the App Store's 140,000-plus iPhone and iPod touch applications. So  perhaps we will see a myriad of business and productivity applications that will make the device a must-have for the enterprise. Tell me what you think. - Lynnette

SHARE WITH:
Email Twitter Facebook LinkedIn StumbleUpon
Get Your FREE FierceMobileIT Email Newsletter:
Comments (8) | Post a comment

Comments

yet another anti-google, pro-apple tirade. Why am I not surprised?

Strong customer service is for ppl who do not know and are too dumb to learn themselves how to operate something. Nexus one users are prepared to learn themselves. I have never ever called a customer service for anything and do not intend to.

In all fairness, if others experience with the Nexus One are like mine, I don't care about the Google support - the Nexus came out of the box and has worked perfectly for me. Even to the extent of linking to our Enterprise-level encrypted network (which the G1 would not do). The few questions I've had about operations were easily answered on via Google internet search. Editors can have their opinions...but should also temper them with facts from informed readers that have real life and hands on experience. Oh, I'm not connected with Google or HTC in any way... I'm an IT Director at a major medical facility.

Pretty poor excuse for journalism. If you are going to pen an article ("column" or not) about a product...not a concept, but a product...before making your assertions you might consider either: (a) actually finding a way to touch the product; or (b) begin your article by highlighting that are entirely basing your opinion on hearsay (i.e., "While I haven't actually seen the Nexus One..."). I will take your future columns with a hefty grain of salt.

So...you say not to buy a product that you have never yourself tested? Wow, agree with the rest posters, very bad journalistic views you have. And last but not least, you come off as defensive in your second paragraph...no need in being defensive if there's nothing to protect.

I'm not reviewing the Nexus One hardware so it is in my view right on given the fact that I've received numerous emails from people complaining about their customer service experiences they've had with Google since I wrote this. If you'd like, I can give share some of them with you. So every topic should be hands off if a journalist has never used a product? Obviously one should use a product if they are writing a review. I'm talking about basic customer care issues.--Lynnette

I think you certainly make some great points in your commentary on the Nexus One, but as I can see from some of your readers comments, this will continue to be debated. It seems there are three options for enterprises as they navigate the increasing demand for device of choice (including the Nexus One) among employees. The first is that enterprises can hold court on which mobile devices to allows in the workplace. For example, if a company doesn’t want or have the capabilities to integrate multiple devices on various platforms, they can say "Okay, we’re only going to only use Blackberryies." This option might not go over so well with employees and, realistically, is going to be harder to accomplish as more smartphone's become enterprise-ready. The second option would be that we can expect Google to evolve its customer support. While that isn’t Google’s primary focus right now, it is absolutely critical if they plan on making any kind of a splash in the enterprise market. The last, and probably most important for enterprises right now would be for companies to realize that, while yes there are plenty of devices out there (some with not so helpful help desks), there are solutions out there that can lessen the burden (and the cost) on the IT department and the corporation. Companies need to plan for the future now, before it’s too late. And by too late, I mean it can be a rocky ride if solid smartphone polices aren’t evaluated and put into place.

I actually think that customer support is important especially for such an expensive device. I would love to try one though but I do not see the point right now. I have an Iphone and the only downside I see to it is the lack of "flash" usage keeping me a slave to my laptop when I could be working much easier on the road. casino online

Post new comment

The content of this field is kept private and will not be shown publicly.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.