AdMob: iPod touch ad requests triple in December
Worldwide mobile advertising requests on the iPod touch more than tripled from November to December, and the Apple device is now the number two device in the AdMob network with 4.7 percent share, according to the mobile advertising marketplace's monthly Mobile Metrics Report. Noting that iPod touch ad requests enjoyed a particularly large spike in the week after Christmas, AdMob adds that 70 percent of total iPod touch requests in December originated in the U.S., but other major markets including Canada, United Kingdom, Mexico, Germany and France all experienced strong growth as well. Combined, the iPhone and iPod touch now represent 15.5 percent of all of AdMob's worldwide ad requests.
Other highlights from AdMob's December 2008 report: Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent by the end of the year. While Symbian is the top smartphone operating system worldwide, boasting a 41 percent share, the iPhone OS accounted for 32 percent of worldwide requests in December, up from just 6 percent in May 2008. AdMob reports the iPhone is also challenging Symbian's lead in Latin America and Europe, although Symbian accounts for 90 percent of ad requests in Asia and Africa--by contrast, Google's Android mobile OS already leads Symbian in the U.S., capturing 2 percent share in a matter of weeks.