A&E Networks launches full-episode streaming TV apps for Android
A&E Television Networks is introducing new Android applications spotlighting cable channels A&E, History and Lifetime, offering consumers access to full episodes of hit programs including Duck Dynasty, Storage Wars and Army Wives. Fast Company reports Comcast Xfinity cable subscribers also will be granted access to previous seasons of numerous A&E-produced series.
The A&E apps closely resemble the programmer's existing streaming apps for Apple's (NASDAQ:AAPL) iOS, which allow viewers to create customized watchlists of their favorite shows and access exclusive clips and deleted scenes never aired on television. A&E Executive Vice President of Digital Media and Business Development Dan Suratt told Fast Company that the layout of the Android version is tweaked to accommodate the Google (NASDAQ:GOOG) operating system, explaining "Android screens tend to be bigger. We took advantage of that."
According to A&E, its iOS apps accounted for one-third of all video viewing in April 2013, also generating three times more visits per unique visitor compared with the A&E, History and Lifetime websites. Suratt added that viewers also spent twice as much time watching programs inside mobile apps as they did across the three networks' standard websites.
A growing number of cable networks are rolling out streaming applications optimized for smartphones and tablets, following a trail blazed by apps like HBO Go and WatchESPN. Last week, Viacom launched a redesigned MTV application for iOS, adding full episodes of select series including Teen Wolf and Catfish as well as exclusive content and second-screen interactive features. Viacom will expand the MTV app to Android later this year, and it is also working on similar apps for its VH1, LOGO and CMT cable properties.
- read this Fast Company article
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