Amazon Appstore adds support for HTML5 apps
Amazon's (NASDAQ:AMZN) Appstore for Android is now accepting HTML5-based Web applications and mobile-optimized websites, enabling developers and publishers to merchandise their efforts alongside native applications optimized for the digital retailer's Kindle Fire tablet and other Android-powered devices.
Amazon Appstore for Android went live in the United States in early 2011, subsequently expanding to close to 200 international markets including those in Europe, Japan and China. The storefront offers a user experience rooted in Amazon's e-commerce and marketing expertise, highlighted by a series of automated marketing features extending the company's signature product recommendation engine to mobile software merchandising and a Bestsellers section to further improve consumer discovery. Blog