Amazon Appstore adds support for HTML5 apps

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Amazon's (NASDAQ:AMZN) Appstore for Android is now accepting HTML5-based Web applications and mobile-optimized websites, enabling developers and publishers to merchandise their efforts alongside native applications optimized for the digital retailer's Kindle Fire tablet and other Android-powered devices.

"Amazon Web App Resources provides the tools that you need to optimize your Web apps for Kindle Fire and Android devices to sell them in our store, including powerful tools to help you test and debug your web apps and monetize using Amazon's In-App Purchasing API for JavaScript," explained Amazon technical evangelist Mike Hines. "Plus, we've made sure your Web apps achieve native-like performance on Kindle Fire with our new fast Web runtime, based on the Chromium engine." The new runtime supports the latest HTML5/Web features and includes standards-based extensions granting developers access to offline storage and location sensors, Hines added. More information on testing and submitting Web apps is here.

Amazon Appstore for Android went live in the United States in early 2011, subsequently expanding to close to 200 international markets including those in Europe, Japan and China. The storefront offers a user experience rooted in Amazon's e-commerce and marketing expertise, highlighted by a series of automated marketing features extending the company's signature product recommendation engine to mobile software merchandising and a Bestsellers section to further improve consumer discovery. Blog

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