Amazon Appstore for Android expands to nearly 200 countries

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Amazon (NASDAQ:AMZN) is extending its Appstore for Android to close to 200 new markets, including Australia, Brazil, Canada, Mexico, India, South Africa and South Korea, dialing up the pressure on rival Google (NASDAQ:GOOG) Play.

Amazon will officially launch the new international storefronts in the coming months. Android developers can begin submitting their applications to Amazon now, guaranteeing distribution once the stores go live. Developers including Imangi Studios, Big Duck Games and Anuman Interactive have already confirmed they will team with Amazon to offer their apps and games to new overseas audiences.

Amazon Appstore for Android opened to U.S. consumers in March 2011 and has since rolled out to the U.K., Germany, France, Italy, Spain and Japan. The storefront promises a user experience rooted in the company's e-commerce and marketing expertise, highlighted by a series of automated marketing features extending Amazon's signature product recommendation engine to mobile software merchandising and a Bestsellers section to further improve consumer discovery.

Amazon has also introduced features like GameCircle, which supports multiplayer experiences like Achievements and Leaderboards. A recent Amazon study of more than 500 games leveraging its in-app purchase capabilities found that GameCircle-enabled titles earn 83 percent greater average revenue per user than non-GameCircle games.

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