Amazon Appstore for Android to kick off with 'Angry Birds' exclusive

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With Amazon.com expected to officially open its Appstore for Android sometime during the next few weeks, the online retail giant will team with game developer Rovio Mobile to introduce a version of the smash Angry Birds franchise available exclusively from the new storefront. Angry Birds Rio will launch in conjunction with the Amazon Appstore for Android, which is also slated to feature ad-free versions of Angry Birds and Angry Birds Seasons. Amazon presumably will leverage the massive popularity of the Angry Birds brand to encourage consumers to download the Appstore for Android client to their connected devices.

Amazon.com launched its Appstore Developer Portal in early January, officially confirming its long-rumored plans to roll out an Android application storefront later in 2011. Applications available in the Amazon Appstore for Android will operate on all smartphones and tablets running Android 1.6 and above; Amazon promises a series of automated marketing features extending its signature product recommendation engine to mobile software merchandising, as well as a Bestsellers section to further improve consumer discovery. In addition, Amazon will test all apps before introducing them in the store, guaranteeing a positive user experience and protecting consumers from malware and other potentially harmful situations. Developers will receive a 70 percent cut of all revenues.  

Earlier this month, Amazon.com revealed the Appstore for Android will feature a digital locker solution mirroring the "buy once, read anywhere" concept underlying its Kindle ereader platform. Consumers who purchase applications from the store will retain the rights to access that app in the event they replace their current Android device or upgrade to a new unit--beyond consumer benefits, Amazon states that the digital locker service also will work in tandem with its digital rights management solution to address developer concerns over unauthorized software copying and distribution. Developers are not required to apply Amazon's DRM solution to their Appstore for Android submissions, however. 

For more:
- read this Business Insider article

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