Amazon Appstore to sell apps for less than Android Market

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Leaked screenshots indicate Amazon.com's forthcoming Appstore for Android will sell some applications for less than the prices offered at Google's (NASDAQ:GOOG) rival Android Market. Amazon Appstore for Android has not yet formally launched, but after visiting the URL http://www.amazon.com/apps (which now redirects to the Amazon homepage), Android News discovered an active site featuring 48 applications for sale, several at prices below their Android Market list price. When the AmazonMP3 digital music store launched in 2007, the online retailer took a similar approach, selling songs at discounted prices compared to Apple's (NASDAQ:AAPL) pacesetting iTunes storefront.

The screenshots also indicate that Amazon will offer several apps presently unavailable on Android Market, including Call of Duty: Force Recon. Game developer Rovio Mobile has confirmed it is teaming with Amazon to introduce Angry Birds Rio, a version of its smash franchise available exclusively from the Appstore for Android. The store is also slated to feature ad-free versions of Angry Birds and Angry Birds Seasons.

Amazon.com launched its Appstore Developer Portal in early January, officially confirming its long-rumored plans to roll out an Android application storefront later in 2011. Applications available in the Amazon Appstore for Android will operate on all smartphones and tablets running Android 1.6 and above; Amazon promises a series of automated marketing features extending its signature product recommendation engine to mobile software merchandising, as well as a Bestsellers section to further improve consumer discovery. In addition, Amazon will test all apps before introducing them in the store, guaranteeing a positive user experience and protecting consumers from malware and other potentially harmful situations. Developers will receive a 70 percent cut of all revenues.  

Earlier this month, Amazon.com revealed the Appstore for Android will feature a digital locker solution mirroring the "buy once, read anywhere" concept underlying its Kindle ereader platform. Consumers who purchase applications from the store will retain the rights to access that app in the event they replace their current Android device or upgrade to a new unit--beyond consumer benefits, Amazon states that the digital locker service also will work in tandem with its digital rights management solution to address developer concerns over unauthorized software copying and distribution. Developers are not required to apply Amazon's DRM solution to their Appstore for Android submissions, however. 

For more:
- read this Android News article

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