Amazon, IMDb extend X-Ray feature to Kindle Fire TV content
Amazon (NASDAQ:AMZN) is expanding its popular X-Ray feature to television content available for download from its Amazon Instant Video service, enabling Kindle Fire HD tablet owners to delve deeper into their favorite programs.
Amazon first introduced X-Ray for Movies in fall 2012, teaming with its IMDb cinema site unit to offer one-tap access to actor filmographies, biographies and photos. X-Ray for Television expands the concept to dozens of current and classic series including Justified, Downton Abbey, The West Wing, Sons of Anarchy, Doctor Who, The Walking Dead, Lost, Breaking Bad and Game of Thrones. "Our vision is to make X-Ray available on every movie and TV show," said Col Needham, IMDb founder and CEO.
Other X-Ray services available to Kindle Fire HD users include X-Ray for Books, which allows them to tap the screen to identify all passages within a title related to concepts, fictional characters, historical figures, places or topics that interest them, complete with access to more detailed descriptions from Wikipedia and the Shelfari reader community site. The complementary X-Ray for Textbooks integrates the volume's glossary directly into each page, bolstered by related data from Wikipedia and YouTube.
Amazon Instant Video offers customers the ability to rent, purchase or subscribe to a catalog of videos spanning more than 150,000 titles. Amazon's digital media revenues totaled $6.51 billion during the fourth quarter of 2012, up 8 percent year-over-year.
- read this release
Amazon enhances tablet gaming, reading with new Kindle Fire HD
Amazon launches Send to Kindle Button for Web content
Amazon updates Kindle Fire HD with FreeTime parental controls
ComScore: Amazon's Kindle Fire grabs 55% Android tablet share
Kindle Fire, not iPad, leading shift in news media consumption