Amazon launches push messaging for Kindle Fire apps


Amazon (NASDAQ:AMZN) is rolling out new push messaging capabilities enabling Kindle Fire application developers to alert their customers to software updates and new features.

The Amazon Device Messaging service allows developers to dispatch messages targeting users on specific devices, driving engagement and monetization. The alerts can include information on Kindle Fire gameplay enhancements, offers to purchase a related product, as well as related updates. Amazon notes the service is designed to respect users' battery life: Amazon Device Messaging-enabled apps avoid performance polling--a serious battery drain, according to the digital commerce giant--and does not require any additional power.

Amazon Device Messaging is available free to developers, and supports messages as large as 6KB. Amazon is currently offering the service as a limited-access beta optimized for Kindle Fire HD and second-generation Kindle Fire devices. Developers can apply for access to the program here.

Amazon offers Kindle Fire owners access to more than 22 million Android applications, games, e-books, movies, TV shows, songs, audiobooks and magazines. "We want to make money when people use our devices, not when they buy our devices," Amazon founder and CEO Jeff Bezos said this fall. "If somebody buys one of our devices and puts it in a desk drawer and never uses it, we don't deserve to make any money."

For more:
- read this Amazon Mobile App Distribution Blog entry

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