Amazon launches Send to Kindle Button for Web content


Amazon (NASDAQ:AMZN) is rolling out Send to Kindle Button, a new tool enabling consumers to transmit content directly from the Web to their Kindle device or Kindle-branded reading application.

Rolling out in partnership with The Washington Post, Time and Boing Boing, the Send to Kindle Button enables users to capture and collect Web content to read or re-read it later via Amazon's Kindle Fire tablet, Kindle e-reader or its free Kindle apps for the iOS and Android mobile operating systems. Website owners may add the Send to Kindle Button plug-in for free here; WordPress bloggers may add it here.

Amazon first launched the Send to Kindle read-everywhere initiative last year with similar tools for the Google (NASDAQ:GOOG) Chrome and Mozilla Firefox browsers, followed by versions optimized for email, PCs and Macs.

Five years after Amazon launched its first Kindle e-reader device, founder and CEO Jeff Bezos said in January that e-books are now "a multi-billion dollar category," with sales increasing 70 percent in 2012. Amazon's digital media revenues totaled $6.51 billion during the fourth quarter of 2012, up 8 percent year-over-year.

For more:
- read this Kindle Daily Post blog entry

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