Amazon offers $15 opt-out fee to halt Kindle Fire ads

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Amazon will enable consumers to pay a one-time $15 fee to block advertisements on its new Kindle Fire tablets.

Kindle Fire

Amazon introduced its new Kindle Fire tablets on Thursday.

Amazon previously stated that it would not offer an ad-free option but reversed course Saturday following a flurry of consumer complaints. Users who do not select the ad-free opt-out will continue to see offers displayed on the Kindle Fire lock screen and in some screen savers.

"We know from our Kindle reader line that customers love our special offers and very few people choose to opt out," Amazon said. "We're happy to offer customers the choice."

Amazon introduced three new Kindle Fire HD tablets last week: An 8.9-inch large-screen, LTE-equipped model priced at $499, as well as Wi-Fi-enabled 7-inch ($199) and 8.9-inch versions ($299) without LTE functionality. The devices offer access to more than 22 million Android applications, games, e-books, movies, TV shows, songs, audiobooks and magazines.

"We want to make money when people use our devices, not when they buy our devices," said Amazon founder and CEO Jeff Bezos. "If somebody buys one of our devices and puts it in a desk drawer and never uses it, we don't deserve to make any money."

For more:
- read this CNet article

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