Amazon poaches Sony Music digital chief Michael Paull


Amazon (NASDAQ:AMZN) has hired Sony Music Entertainment executive Michael Paull as its vice president of content acquisition and business development, a newly created position, All Things D reports.

Paull joined Sony Music in 2008 as the label's executive vice president of global digital business. He previously served a year as Fox Mobile Group's senior vice president of corporate development and strategy.

Paull joins Amazon roughly three months after the digital retail giant finalized new agreements with Sony Music Entertainment as well as EMI Music, Universal Music Group and Warner Music Group to roll out an enhanced version of its Cloud Player streaming music service. First introduced in March 2011, Cloud Player enables consumers to securely store music in the cloud for anytime/anywhere access across a host of connected devices--label partners initially contended that the terms of their licensing agreements limited Amazon's to selling digital downloads, with no allowance for streaming music to consumers, but the two sides came to terms this summer.

Amazon's digital media business now spans more than 22 million songs, mobile applications, games, e-books, movies, TV shows, audiobooks and magazines. While rival Apple (NASDAQ:AAPL) relies on content from its iTunes digital media storefront and App Store to boost sales of hardware like the iPhone and iPad--and Google (NASDAQ:GOOG) looks to its Android mobile operating system to fuel revenues derived from its core advertising and search services--Amazon depends on affordable hardware like its bestselling Kindle Fire tablet to fuel digital content sales.

"We want to make money when people use our devices, not when they buy our devices," Amazon founder and CEO Jeff Bezos said last month. "If somebody buys one of our devices and puts it in a desk drawer and never uses it, we don't deserve to make any money."

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