Amazon rolls out Engagement Reports to track Android app usage, revenue

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Amazon (NASDAQ:AMZN) introduced Engagement Reports, a free, zero-integration service promising Appstore for Android developer partners expanded insight into application usage and performance.

Engagement Reports--available via the Reporting tab within Amazon Appstore's Mobile App Distribution Portal--include information on daily and monthly active devices, daily installs and uninstalls, total daily sessions and average sessions per device, average revenue per device, average revenue per paid user for in-app items and retention.

"Engagement Reports are separated into three sections," explains Amazon Technical Evangelist Mike Hines. "Criteria Selection: Allows you to select the app, date range, and marketplace. Engagement Reports default to your first app in an alphabetically sorted list and display the most recent 14 days of data. Report Selection: Allows you to select from five different reports: Overview, Active Devices, Sessions, ARPD (In-App Items), and Retention. The Overview report highlights key performance metrics such as Daily Active Devices and 1-Day Retention across a selectable date range and lifetime totals for your app or game."

Engagement Reports include data from the Kindle Fire HD, the new Kindle Fire and other Android devices that use the latest version of Amazon Appstore. Data is available for Android apps submitted and published after Oct. 25, 2012. "If you haven't updated your app since then, you'll need to republish or submit an update before data can be collected," Hines notes. "No other action is required."

Amazon Appstore for Android opened to U.S. consumers in March 2011 and has since rolled out to close to 200 international markets including the U.K., Germany, France, Italy, Spain, Japan and China. The storefront promises a user experience rooted in the company's e-commerce and marketing expertise, highlighted by a series of automated marketing features extending Amazon's signature product recommendation engine to mobile software merchandising and a Bestsellers section to further improve consumer discovery. Amazon has also introduced features like GameCircle, which supports Android multiplayer experiences like Achievements and Leaderboards.

For more:
- read this Amazon Mobile App Distribution blog post

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