Amazon, Verizon team to market digital, physical goods via Android app


A week after announcing it will sunset its Verizon Apps storefront in early 2013, Verizon Wireless (NYSE:VZ) is teaming with Amazon (NASDAQ:AMZN) to introduce a preloaded Android homescreen application offering subscribers direct access to the online retailer's complete catalog of digital and physical products, including its Amazon Appstore for Android.

The new Amazon App Suite, which will initially roll out on HTC's forthcoming Droid DNA phablet, bundles the Amazon Mobile application (which includes Appstore for Android access) as well as the Amazon Kindle Store e-book app and Amazon MP3 digital music app: "The full integration (where titles are available directly from the homescreen with one tap) is books and songs," an Amazon spokesperson said in an email to FierceMobileContent. App Suite also touts shortcuts to the Audible, IMDb and apps.

Consumers sign in to the Amazon App Suite using their existing Amazon account username and password to begin shopping or view personalized recommendations and customer reviews. Amazon's 1-Click Ordering feature simplifies the mobile device checkout process, and all digital media purchased via App Suite is stored in the cloud and accessible across other connected devices via Amazon's Cloud Player service.

Amazon leads all other retailers on mobile consumer satisfaction, with more than 12.1 million unique mobile users accessing its iOS and Android shopping apps each month. Its legacy of product merchandising and marketing prowess has paid huge dividends in mobile, where app search and discovery continue to pose significant challenges for retailers and consumers alike: The Amazon Appstore for Android consistently generates substantially greater revenues than the rival Google (NASDAQ:GOOG) Play, according to data published earlier this year by app store analytics firm Flurry. For every $1 yielded by Apple's (NASDAQ:AAPL) App Store, Amazon Appstore drives an average of $0.89 per user and Google Play earns developers just $0.23 per user, Flurry reports.

Verizon Wireless will begin shuttering Verizon Apps in January and complete the process by March 27, roughly three years after the storefront launched under the VCast Apps brand. "There's now a whole new tech landscape in which both consumers and developers can interact like never before," the operator stated in a blog entry posted to the Verizon Developer Community website. "We're evolving our strategy to further simplify today's experience and meet the needs of tomorrow." Verizon Wireless notes that most apps sold through Verizon Apps are already available on multiple app storefronts, including Amazon Appstore for Android, Google Play and Research In Motion's (NASDAQ:RIMM) BlackBerry App World. 

For more:
- check out the AmazonWireless site

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