Amazon's Kindle FreeTime Unlimited adds Disney, WB and EA content
Amazon (NASDAQ:AMZN) is expanding its Kindle FreeTime Unlimited digital media service, adding family-friendly offerings from content partners including The Walt Disney Company, Warner Bros. and Electronic Arts.
Kindle FreeTime Unlimited gives Kindle Fire tablet owners all-you-can-eat access to media for young children.
Amazon first introduced Kindle FreeTime Unlimited late last year, promising Kindle Fire tablet owners all-you-can-eat access to media curated for children between the ages of 3 and 8. Kindle FreeTime Unlimited launched with content from partners including Andrews McMeel Publishing, Chronicle Books, DC Comics, Marvel, Nickelodeon, PBS and Sesame Workshop, alongside thousands of exclusive-to-Amazon Android applications, each with in-app payments, advertisements and social media options removed.
Amazon said it has added more than 1,000 apps, games, e-books, movies and TV shows in the six months since Kindle FreeTime Unlimited went live, singling out selections like Disney's Where's My Mickey?, Warner's LEGO Harry Potter Years 1-4, EA's Plants vs. Zombies and Houghton Mifflin Harcourt's Curious George at the Zoo. The program has also added Nick Jr. cable hits like Dora the Explorer, Go, Diego, Go!, Blue's Clues and The Backyardigans.
Amazon is offering Kindle FreeTime Unlimited to Amazon Prime subscribers at a monthly cost of $2.99 per child or $6.99 per family; Prime membership, which is priced at $79 per year, also includes free two-day shipping on purchases and access to free movies and TV programming. Non-Prime members can sign up for Kindle FreeTime Unlimited for a monthly price of $4.99 per child or $9.99 per family.
According to Amazon, parents have shared more than 9 million titles via FreeTime, with the average parent giving their children 18 titles and some giving their kids access to more than 160 titles. "The vast majority of our customers who take advantage of our one-month free trial of FreeTime Unlimited choose to subscribe and enjoy our content library built just for kids," added Amazon Kindle Vice President Peter Larsen.
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