Amazon's Kindle FreeTime Unlimited offers all-you-can-eat content to kids


Amazon (NASDAQ:AMZN) unveiled its new Kindle FreeTime Unlimited service, which offers Kindle Fire tablet users all-you-can-eat access to books, games, educational apps, movies and television shows for children between the ages of 3 and 8.

Amazon's new Kindle FreeTime Unlimited allows parents to set usage parameters.

Kindle FreeTime Unlimited curates age-appropriate content from partners including Andrews McMeel Publishing, Chronicle Books, DC Comics, Disney, Marvel, Nickelodeon, PBS and Sesame Workshop alongside thousands of exclusive-to-Amazon Android applications, each with in-app payments, advertisements and social media options removed. Children can explore content on their own or browse subjects like "Princesses." Kids also may create individual homescreen profiles, separating their content from the content of their parents and siblings to guarantee that they don't lose their place in a game or book if another family member picks up the Kindle device in the interim.

Amazon is offering Kindle FreeTime Unlimited to Amazon Prime subscribers at a monthly cost of $2.99 per child or $6.99 per family; Prime membership, which is priced at $79 per year, also includes free two-day shipping on purchases and access to free movies and TV programming. Non-Prime members can sign up for Kindle FreeTime Unlimited for a monthly price of $4.99 per child or $9.99 per family.

Kindle FreeTime Unlimited is part of a free, over-the-air software update rolling out later this month to Kindle Fires. It's offered as an optional extension to Kindle FreeTime, a free feature enabling parents to select all of the digital content their children may access. Parents may also limit kids' screen time and block them from exiting the FreeTime mode without a password. When a parent signs up for FreeTime Unlimited, thousands of titles automatically populate the FreeTime account alongside content parents have already approved from their own library.

Kindle Fire devices offer access to more than 22 million Android applications, games, e-books, movies, TV shows, songs, audiobooks and magazines, as well as content synchronization tools based on Amazon's Whispersync technology. The latest additions to the Kindle Fire family are the Kindle Fire HD, an 8.9-inch large-screen, LTE-equipped tablet priced at $499, as well as Wi-Fi-enabled 7-inch ($199) and 8.9-inch versions ($299) without LTE functionality.

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