Amazon's Kindle MatchBook bundles e-book sales with print editions
Amazon (NASDAQ:AMZN) unveiled Kindle MatchBook, enabling consumers to buy discounted, Kindle-optimized digital versions of any print book they've purchased new from the online retail giant.
Kindle MatchBook, launching next month, will initially offer more than 10,000 e-book editions for $2.99, $1.99, $0.99 or free. Print purchases all the way back to 1995--the year Amazon first rolled out its online bookstore--will qualify once a publisher enrolls a title in the MatchBook program. "If you logged onto your CompuServe account during the Clinton administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase--18 years later--to be added to your Kindle library at a very low cost," said Russ Grandinetti, Vice President of Kindle Content.
Readers may access their complete print book order history to determine which purchases are enrolled in Kindle MatchBook, Amazon said. All MatchBook titles will also leverage signature Kindle platform features like the cloud-based Whispersync content synchronization technology and X-Ray, enabling consumers to delve deeper into digital content. Readers may access MatchBook titles via Amazon-produced devices like the Kindle Fire HD tablet as well as its free Kindle reading apps for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android.
Five years after Amazon launched its first Kindle e-reader device, founder and CEO Jeff Bezos said in January that e-books are now "a multi-billion dollar category," with sales increasing 70 percent in 2012.
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