American Express, Starbucks pledge support for Apple's Passbook app


American Express and Starbucks are the latest Fortune 500 companies to confirm support for Apple's (NASDAQ:AAPL) Passbook, the new iOS 6 application that collects users' movie tickets, transit passes, retailer loyalty cards and related documentation.

While American Express will not support Passbook-based purchases, iOS device users can receive real-time updates on account transactions, view balance details and access customer service information. "This is an entirely new use-case for Pass that makes it useful every day, and not just for specific occasions," an AmEx spokesperson told VentureBeat via email.

In a Twitter post published late last week, Starbucks vowed it will update its iOS app with Passbook integration by the end of this month. The app connects to the user's prepaid Starbucks Card account, enabling consumers to pay for their order by holding their iPhone in front of a countertop scanner and processing the app's on-screen barcode. The mobile payment service is available across all 7,000 company-operated Starbucks stores in the U.S. as well as more than 1,000 Target locations, and it accounts for more than 1 million transactions every week.

Passbook formally launched last week in conjunction with iOS 6, which ships preloaded on Apple's new iPhone 5 and is also available for download across a host of earlier iOS devices. In addition to American Express and Starbucks, brands including American Airlines, United Airlines, Fandango, Major League Baseball, Walgreens, Ticketmaster and Live Nation have all committed to Passbook support.

For more:
- read this VentureBeat article
- read this Cult of Mac article

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