Amobee launches User Generated Ad for Windows Phone


Mobile advertising network Amobee introduced User Generated Ad, a new unit optimized for Microsoft's Windows Phone. Available to brands during the second quarter, UGA gives consumers the freedom to determine the ads they wish to receive on their Windows Phone based on their preferences and behaviors--all ads will be delivered in the form of a Live Tile directly to the device. Amobee adds that all UGA campaigns will leverage rich media formats to increase interaction and effectiveness. Release

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