Android 4.3 rolling out to Google Play editions of HTC One, Samsung Galaxy S4

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Google (NASDAQ:GOOG) is updating the Play store editions of HTC's One and Samsung Electronics' Galaxy S4 to its new Android 4.3 operating system.

The Verge reports that Google released the over-the-air Android 4.3 update to the HTC One on Friday afternoon--later that day, AnandTech confirmed its arrival on the Galaxy S4 as well. Google had previously stated that Google Play developer edition devices would receive OS updates faster than their carrier-partnered variants, also promising imminent Android 4.3 upgrades for the Nexus 7, Nexus 4, Nexus 10 and Galaxy Nexus.

Google unveiled Android 4.3 in late July. The update includes new profiles allowing users to tweak layouts and available applications based on who is using the device alongside integration with Bluetooth Smart, which allows users to pair devices like heart rate monitors to their Android hardware. Android 4.3 also touts support for OpenGL ES 3.0, which Google said will allow game developers to create photo-realistic 3D games and applications, as well as new digital rights management APIs affording developers additional options to protect their content.

Insiders have told The Wall Street Journal that Google is currently wrapping up work on Android 5.0, expected for release this fall. With the introduction of Android 5.0, Google is expected to push the software platform into laptops, wearables and appliances, giving manufacturing partners greater flexibility to customize the OS for use in devices beyond smartphones and tablets. Sources add that Google is also tweaking the OS to run more efficiently across low-cost Android smartphones targeting the emerging markets segment.

Android powered a record 79.5 percent of all smartphones shipped worldwide during the second quarter of 2013, up from 69.5 percent in the year-ago quarter, Strategy Analytics reported last week. The research firm credited growth to strong demand for Android models across all price points in both developed and emerging markets, led by the U.S., China and Brazil. "Competitive licensing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Android's success," said Strategy Analytics Executive Director Neil Mawston.

For more:
- read this Verge article
- read this AnandTech article

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