Android, iOS combine for record-breaking 85% of Q2 smartphone shipments

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Google's (NASDAQ:GOOG) Android and Apple's (NASDAQ:AAPL) iOS combined to power a record 85 percent of all smartphones shipped worldwide during the second quarter of 2012, according to new data issued by market intelligence firm IDC.

Android devices accounted for 68.1 percent of all smartphones shipped between April and June, led by Samsung Electronics, which manufactured 44 percent of those products--more than the next seven Android vendors' volumes added together. Manufacturers shipped 104.8 million Android smartphones in all, up from 50.8 million in the second quarter of 2011.

"Android continues to fire on all cylinders," IDC Senior Research Analyst Ramon Llamas said. "The market was entreated to several flagship models from Android's handset partners, prices were well within reach to meet multiple budgetary needs, and the user experience from both Google and its handset partners boosted Android smartphones' utility far beyond simple telephony."

iOS follows a distant second with 16.9 percent market share in the second quarter. Apple shipped 26 million iPhones, compared to 20.4 million a year ago. IDC states that demand for the iPhone has cooled in the months since the October 2011 launch of the current model, with mounting buzz for the next iteration--expected later this year--also slowing sales.

 

Chart: Worldwide Smartphone OS Market Share, 2Q 2012Description: Tags: Author: IDCcharts powered by iCharts

Chart: Worldwide Smartphone OS Market Share, 2Q 2012
Author: IDC, powered by iCharts

Research In Motion's (NASDAQ:RIMM) BlackBerry continues to fade into irrelevance, sliding to second quarter market share of just 4.8 percent, down from 11.5 percent a year earlier. RIM shipped 7.4 million BlackBerry smartphones during the quarter, off from 12.5 million year-over-year. Symbian--once the worldwide leader in smartphone sales--also suffered steep declines, with shipments dropping to 6.8 million from 18.3 million a year ago. Symbian's second quarter market share tumbled to 4.4 percent, compared to 16.9 percent 12 months earlier.

Microsoft's (NASDAQ:MSFT) Windows Phone narrowed the gap on BlackBerry and Symbian, powering 5.4 million smartphones during the second quarter to account for a market share of 3.5 percent, up from 2.3 percent a year earlier, when shipments totaled just 2.5 million. IDC said the new Windows Phone 8, coming this fall, must generate additional momentum if Microsoft hopes to emerge as a viable smartphone threat.

"The mobile OS market is now unquestionably a two-horse race due to the dominance of Android and iOS," said IDC Senior Research Analyst Kevin Restivo. "With much of the world's mobile phone user base still operating feature phones, the smartphone OS market share battle is far from over. There is still room for some mobile OS competitors to gain share, although such efforts will become increasingly difficult as smartphone penetration increases."

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