Android, iOS fuel 91% of U.S. smartphone purchases in Q2


Two-thirds of U.S. consumers who purchased a new mobile phone during the second quarter of 2012 opted for a smartphone over a feature phone, according to new data from Nielsen.

Google's (NASDAQ:GOOG) Android powered 54.6 percent of all smartphones sold in the U.S. during the second quarter, followed by of Apple's (NASDAQ:AAPL) iOS at 34.3 percent. From there, the dropoff is steep: Just 4 percent of new smartphone buyers selected a device running Research In Motion's (NASDAQ:RIMM) BlackBerry, with rival operating systems including Microsoft's (NASDAQ:MSFT) Windows Phone fueling the remaining 5 percent of smartphone sales between April 1 and June 30.

Chart courtesy of Nielsen

As of June 2012, 54.9 percent of U.S. mobile subscribers own a smartphone, Nielsen reports. Android devices now make up 51.8 percent of all smartphones nationwide, trailed by the iPhone at 34.3 percent. BlackBerry represents 8.1 percent of the U.S. smartphone market, and competing platforms make up the remaining 5.9 percent.

Chart courtesy of Nielsen

Looking at manufacturer share, Apple leads the U.S. market at 34.9 percent. Samsung Electronics follows at 17.5 percent, edging HTC at 17.4 percent--Motorola is next at 11 percent.

For more:
- read this NielsenWire blog entry

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