Android, iOS fuel 91% of U.S. smartphone purchases in Q2

Tools

Two-thirds of U.S. consumers who purchased a new mobile phone during the second quarter of 2012 opted for a smartphone over a feature phone, according to new data from Nielsen.

Google's (NASDAQ:GOOG) Android powered 54.6 percent of all smartphones sold in the U.S. during the second quarter, followed by of Apple's (NASDAQ:AAPL) iOS at 34.3 percent. From there, the dropoff is steep: Just 4 percent of new smartphone buyers selected a device running Research In Motion's (NASDAQ:RIMM) BlackBerry, with rival operating systems including Microsoft's (NASDAQ:MSFT) Windows Phone fueling the remaining 5 percent of smartphone sales between April 1 and June 30.

Chart courtesy of Nielsen

As of June 2012, 54.9 percent of U.S. mobile subscribers own a smartphone, Nielsen reports. Android devices now make up 51.8 percent of all smartphones nationwide, trailed by the iPhone at 34.3 percent. BlackBerry represents 8.1 percent of the U.S. smartphone market, and competing platforms make up the remaining 5.9 percent.

Chart courtesy of Nielsen

Looking at manufacturer share, Apple leads the U.S. market at 34.9 percent. Samsung Electronics follows at 17.5 percent, edging HTC at 17.4 percent--Motorola is next at 11 percent.

For more:
- read this NielsenWire blog entry

Related articles:
Android's U.S. market share flatlines, iOS surges
Android widens lead over iOS with 51% share of U.S. smartphones
Apple's iOS crushes Android on Q1 enterprise device activations
ComScore: Android eclipses 50% U.S. smartphone market share
Nielsen: Half of U.S. subscribers own smartphones

Comments