Android Market: 37% of published apps are later removed

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Mobile market research firm Research2Guidance found that 37 percent of applications published in Google's (NASDAQ:GOOG) Android Market application storefront were later removed for various reasons.  By comparison, the Apple (NASDAQ:AAPL)  App Store has removed just 24 percent of published apps.

Research2Guidance said the reason for the discrepancy was probably because Apple's App Store has a more rigid application submission process that might prevent developers from publishing multiple trial or low quality applications.  The company also said that 78 percent of apps removed from the Android Market were free, which could mean that publishers put more effort into the pay-per-download business model than they do for free apps.

Android Market is closing the gap with Apple's App Store. According to the firm, the number of applications published in Android Market jumped to more than 500,000 in September. Apple's App Store currently has just over 600,000 applications.

During Google's earnings call with investors last week, Google CEO Larry Page said that the total number of Android devices activated worldwide has reached 190 million and added that mobile revenue run rate is now $2.5 billion, up from just $1 billion a year ago.

In June, Google reported that the company was activating about 500,000 new Android devices per day and that activations were growing at a rate of 4.4 percent per week. There are more than 300 Android device models in all--36 OEMs are manufacturing Android products, available across 215 operator networks spanning 112 countries.

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