App developers are slow to support Apple Watch
Application developers are taking their sweet time developing apps for Apple Watch, and the jury's still out on what the incentives are for app makers who support the wearable, according to market research firm Strategy Analytics.
Strategy Analytics published two reports concerning the state of Apple Watch apps, one of which confirmed that even health and fitness app developers are slow to support their products on Apple Watch.
According to Strategy Analytics, of the top 200 applications in the Apple App Store, less than 5 percent are supported on Apple Watch.
Even though there was competitive pressure to build apps when the wearable first launched, companies like Nike and MapMyFitness only have 25 percent of their portfolio on the Apple Watch. Of the 200 most used game applications, a mere 3 percent are supported on Apple Watch, the firm said.
The reason for slow adoption? Data from Strategy Analytics showed that Apple Watch is not a platform that offers an opportunity to grow revenue, increase audience size or achieve organic growth.
But don't let that get you down on Apple Watch, said Joshua Martin, author of the report and chief apps evangelist at Strategy Analytics. The new watchOS 2 and upcoming holidays may be the boost Apple Watch needs. Martin encouraged app makers to think about intent before they commit to supporting apps on Watch.
"Releasing an app requires regular updates, maintenance and improvement further complicating the ROI [return on investment] an Apple Watch app offers," Martin argued.
- read the Strategy Analytics press release