AppGratis rebounds from Apple's App Store ban with Android launch
Weeks after Apple (NASDAQ:AAPL) ousted AppGratis from its App Store for iOS, the mobile application discovery and deals service has resurfaced on Android, launching a free application available for download from the Google (NASDAQ:GOOG) Play digital storefront.
AppGratis expands to Android.
AppGratis, available for devices running Android 2.2 and up, spotlights recommended free Android apps and games, as well as premium apps offered at discount prices. AppGratis also partners with developers to offer "freemium giveaways" like free in-app purchases, level unlocks and power-ups. The app has earned a 4.7 average rating from consumers, with the overwhelming majority of users awarding it five stars, Google Play's highest rating.
Apple ousted AppGratis from the App Store last month, explaining it violated iOS developer clause 2.25, which reads "Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected," as well as clause 5.6, which says "Apps cannot use Push Notifications to send advertising, promotions or direct marketing of any kind."
AppGratis CEO Simon Dawlat responded to Apple's decision by launching an online petition protesting the ouster: Dawlat collected close to 1 million signatures before wrapping up the effort earlier this month, but Apple has so far shown no indications of reversing the ban. Prior to launching on Android, Dawlat also said AppGratis would build an HTML5-based Web application designed to circumvent restrictions imposed by app store owners.
AppGratis generates revenue from developers and publishers advertising their content within the app. AppGratis generated more than $9 million in revenues in 2012 and is on track to rake in $25 million this year.
The open-source Android platform is an increasingly attractive landing spot for applications that run afoul of iOS guidelines. Earlier this week, Bitdefender relaunched its Clueful privacy tracking application on Android close to a year after Apple removed the iOS version from the App Store.
- read this AppGratis Blog post
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