Apple brings movies to iCloud
In conjunction with the unveiling of its new iPad, Apple (NASDAQ:AAPL) announced it will expand its iCloud service to support movie purchases.
The company said its cloud-based content storage service will now allow users to access their movie purchases in addition to their music, TV shows and apps, according to reports from the company's press event in California. Previously, Apple's iCloud only supported music and TV shows.
iCloud allows users to purchase content on one device (the iPhone, for example) and then consume it on another Apple device (the Apple TV, for example). There are currently 100 million iCloud users.
Apple said the move coincides with the release of a new version of its Apple TV product, which will go on sale in the next few days for $99.
The move is notable considering Apple rival Google recently overhauled its own content offerings under the "Google Play" umbrella. Google Play comprises music, apps, movies and other content and will replace the company's Android Market storefront.
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