Apple dumps controversial Bang with Friends from App Store


Apple (NASDAQ:AAPL) has banned hookup service Bang with Friends from its App Store less than two weeks after approving the iOS application for download.

Bang with Friends co-founder and CEO Colin Hodge told Valleywag that he's working with Apple to get the app reinstated, adding that Apple has not yet responded to the company's requests for more information on its ouster. "We are waiting to hear more from Apple as to why," Hodge said.

Bang with Friends first launched on Facebook (NASDAQ:FB) earlier this year. The service allows users to "nudge" contacts to express their amorous interests, and it currently counts more than 1 million users and roughly 200,000 matches. Bang with Friends rolled out to iOS and Google's (NASDAQ:GOOG) Android earlier this month, and the Android version remains available for download from the Google Play storefront.

Apple has a long history of removing and restricting sexually explicit apps. Back in 2010, Apple CEO Steve Jobs proclaimed the company maintains a "moral responsibility" to keep questionable content off the iOS platform, and earlier this year, the App Store banned photo and video sharing applications like Twitter's Vine and 500px for containing mature content. Those apps and others including Tumblr were eventually updated to classifications of 17+, the digital storefront's highest age rating.

Apps that earn a 17+ tag may contain offensive language, violence, adult themes, sexual content, nudity, alcohol, tobacco and drugs. Apple routinely rejects submissions that push those boundaries past their breaking point, however, although it has never made clear just how far publishers and developers can go before running afoul of App Store censors.

For more:
- read this CNet article
- read this Valleywag article

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