Apple expands Passbook app to support gift card redemption

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Apple (NASDAQ:AAPL) is expanding its Passbook virtual wallet to support digital gift cards for its own Apple Store retail chain.

Consumers may now purchase gift cards through the Apple Store application for iOS and send them via email--the recipient may download the card to the Passbook app by clicking the 'Add to Passbook' button included in the email message, generating a unique QR code optimized for Apple Store checkout scanners. They may also print the digital card for redemption in brick-and-mortar locations or begin shopping online. Users who select the Passbook option can additionally leverage iOS geofencing technology to generate a gift card reminder when they enter an Apple Store.

Apple introduced Passbook in conjunction with its iOS 6 mobile operating system update. In addition to gift cards, Passbook stores movie tickets, transit passes, retailer loyalty cards and related documentation. 

Partners including Starbucks, Target and Fandango have updated their respective iOS apps to offer Passbook support. Major League Baseball recently said that during a four-team Passbook trial conducted during the final two weeks of the MLB regular season, 12 percent of e-ticket buyers (roughly 1,500 consumers in total) opted for Passbook delivery.

For more:
- read this Apple Insider article

Related articles:
Major League Baseball: 12% of e-ticket buyers choose Apple Passbook delivery
Starbucks revamps iOS app with Passbook support
Target rolls mobile coupons into Apple's Passbook for iOS 6
Fandango extends mobile movie ticketing to Apple's Passbook app
American Airlines to support Apple's Passbook app for mobile check-ins

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