Apple extends App Store clampdown to more discovery services


Apple (NASDAQ:AAPL) is expanding its App Store guidelines to restrict third-party iOS applications that allow users to recommend apps to their friends, PocketGamer reports.

Based on an email sent to an anonymous developer whose app was turned down by App Store editors, iOS apps now face likely rejection for featuring "filtering, bookmarking, searching or sharing recommendations," which expands on restrictions enforced by iOS developer clause 2.25, which reads "Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected."

The app in question is focused on sharing recommendations among friends, the developer told PocketGamer. "I have not seen this rejection notice before and believe that it is a new one," the programmer said. "We thought that basing our recommendations on sharing was suitable for Apple, as it had previously stated that if you bake in social or local into your app discovery, you would be fine. However, either we are not social enough, or Apple is going back on its position. Either way, it appears the scope of 2.25 continues to grow, and I think they aim to be the only provider of recommendations for apps, along with being the distributor."

Apple did not respond to a request for comment.

Last month, Apple removed the popular AppGratis app, which spotlighted premium applications offered for free or at heavily discounted prices, also promoting "freemium giveaways" like free in-app purchases and level unlocks. Apple confirmed that AppGratis ran afoul of iOS developer clause 2.25.

Also last month, Apple approved a revamped version of AppShopper, which the App Store booted last December for violating clause 2.25. In its previous incarnation, AppShopper kept iOS device owners up to date on App Store promotions and discounts, complete with ratings and reviews--users also could build customized wish lists, receiving automatic notifications in the event of a sale or update. The new version instead lets consumers share their app interests with friends, see which apps their contacts are tracking and access reviews.

For more:
- read this PocketGamer article

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