Apple falls from dominant tablet pedestal, says IDC

Worldwide tablet shipments increased 36.7 percent year-over-year in the third quarter of 2013

Apple continues to lead the tablet market--although its once dominant market share has slipped to a mere 29.6 percent in the 2013 third quarter, according to the latest stats from IDC.

Hot on Apple's heels is Samsung, which posted a third quarter market share of 20.4 percent, up from just 12.4 percent in the year ago quarter.

Other tablet makers are also surging at the expense of Apple. Asus reported 54 percent year-over-year growth in the third quarter, while Lenovo and Acer saw impressive 420.7 percent and 346.3 percent growth, respectively, in the quarter.

The "Others" category, which includes Amazon, Microsoft, HP and Dell, also had healthy growth in the quarter posting a combined 25 percent year-over-year growth in tablet shipments.


Worldwide tablet shipments increased 36.7 percent year-over-year in the third quarter of 2013, reaching 47.6 million units.

IDC expects Apple to turn things around in the fourth quarter, with the rollout of its iPad Air and refreshed iPad mini with Retina display next month.  

"With two 7.9-inch models starting at $299 and $399, and two 9.7-inch models starting at $399 and $499, Apple is taking steps to appeal to multiple segments," said Jitesh Ubrani, a research analyst with IDC's Tablet Tracker.

"While some undoubtedly hoped for more aggressive pricing from Apple, the current prices clearly reflect Apple's ongoing strategy to maintain its premium status. It's worth noting that Apple wasn't the only one to increase the price of its small-sized tablet during this product cycle. Both Google and Amazon increased the price of their newest 7-inch tablets from $199 to $229 to cover the higher costs associated with high resolution screens and better processors," Ubrani added.

For more:
- check out IDC's release

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