Apple halts free iCloud storage for former MobileMe members


Apple (NASDAQ:AAPL) is terminating a promotion awarding onetime MobileMe premium subscribers complimentary access to its iCloud digital media storage platform.

iCloud replaced the MobileMe online services and software suite in October 2011. As a courtesy to consumers with active MobileMe paid subscription plans, Apple offered a free iCloud upgrade equivalent to their then-current data tier. The complimentary upgrade was initially set to run one year, but Apple later extended the promotion through Sept. 30, 2013.

"As a thank you for being a former MobileMe member, you received a 20 GB complimentary storage upgrade when you moved to iCloud. Your upgrade has expired," reads an Apple email sent to consumers today.

Former MobileMe subscribers using less than 5 GB of storage will be automatically downgraded to the free 5 GB iCloud option available to all iOS and Mac users, while those above the cap will experience a temporary stoppage of service for iCloud Backup, Documents in the Cloud and iCloud Mail, AppleInsider notes. In the event of a stoppage, customers may either remove data from iCloud to slip under the 5 GB limit, or upgrade to a premium option. Tiered pricing options for add-on iCloud storage range from $20 per year for an additional 10 GB of space to $100 annually for another 50 GB.

iCloud automatically syncs content on Apple servers for access across iOS devices as well as Macs and PCs--each day, the service backs up all of the user's iOS devices over Wi-Fi, storing content including purchased music, apps and books as well as photos, videos, device settings and app data. In spring 2012, Apple expanded iCloud to include digital movie purchases, and when the company shuttered its productivity apps suite later that year, it pushed iWork users to the iCloud platform.

For more:
- read this AppleInsider article

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