Apple hikes cellular iOS app download cap to 100 MB

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In tandem with the launch of its overhauled iOS 7 platform, Apple (NASDAQ:AAPL) is increasing the size of iOS applications users may download via cellular networks.

Consumers may now install iOS 7 apps as large as 100 MB while away from a Wi-Fi connection, doubling from the 50 MB cap Apple instituted in March 2012. Prior to that change, Apple limited cellular downloads to just 20 MB, which posed major challenges for both developers and consumers as iOS apps grew richer and more robust.

Apple released iOS 7 to consumers yesterday. In addition to the increased download cap, the revamp signals the elimination of skeuomorphism, the longstanding iOS design aesthetic that leverages real-world images and metaphors like linen-textured backgrounds, wooden bookshelves and spiral-bound notebooks. iOS 7 also heralds the launch of multitasking for all apps, AirDrop wireless file sharing and the iTunes Radio streaming music service. Article

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