Apple poaches Amazon exec Stasior to lead Siri unit


Apple (NASDAQ:AAPL) has hired Amazon (NASDAQ:AMZN) executive William Stasior to lead its Siri software unit, All Things D reports.

William Stasior

 William Stasior

Stasior first joined Amazon in mid-2003 as director of search and navigation following a 14-month stint at search engine AltaVista. In 2004 he was named vice president of engineering at Amazon's search and advertising technology subsidiary, rising to president and CEO of the company in early 2006, a position he maintained for more than six years.

Stasior will now oversee development and deployment of Siri, the voice-activated technology first integrated into Apple's iPhone in late 2011. Stasior is speculated to work to enhance Siri's existing search and navigation capabilities: With the launch of its new iOS 6, Apple removed support for Google (NASDAQ:GOOG) Maps, and some onlookers have speculated that Apple may also oust Google Search services from future editions of the iPhone and iPad as the two firms continue their battle for mobile supremacy.

Amazon declined to comment on Stasior's exit.

For more:
- read this All Things D article

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