Apple in the process of reinventing the iPod

Remember the story we ran about Apple hiring away chip-guru Mark Papermaster from IBM? Well, it appears that he will be taking over as the head of Apple's iPod group, replacing longtime Apple executive Tony Fadell, the inventor of the iPod. Now, Apple CEO Steve Jobs has made it clear that he believes the future of the mobile computer is based on the quality of its software. For that to happen, top-notch hardware will be the order of the day for the next generation of iPods. It is clear that Apple intends to leverage Papermaster's experience in designing cutting-edge, energy-efficient chips. Looking forward, and noting its P.A. Semi acquisition, Apple could manufacture its own custom chips for a lineup that others will be hard-pressed to copy.

To read more on the article:
- check out this article from CNET News.com

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