Apple reaches 1 billion App Store downloads


Apple crossed the 1 billion App Store application download threshold Thursday, flipping the switch on its countdown webpage to a screen reading "Thanks a billion. Over 1 billion downloads in just nine months." Apple began the countdown to the milestone April 10, additionally announcing a promotion to award $10,000 in iTunes credit, a 17-inch MacBook Pro, a 32GB iPod touch, and a Time Capsule, together valued at close to $14,000. The winner of the prize package has not yet been announced.

Research firm mobileSQUARED correctly predicted Apr. 23 as the date Apple would reach the 1 billion benchmark according to recent calculations that iPhone and iPod touch users are downloading about 5.1 million applications per day on average. In addition, during a conference call Tuesday to announce Apple's second quarter earnings, executives acknowledged they were "hours away" from the billionth download.

Recent data from research firm Compete suggests 17 percent of iPhone owners have downloaded more than 31 applications from the App Store--10 percent have downloaded between 21 and 30 apps, 18 percent have downloaded between 16 and 20 apps, 15 percent have downloaded between 11 and 15 apps, and 22 percent have downloaded between six and 10 apps. Fifteen percent of iPhone owners have downloaded between one and five applications, and only 3 percent have not downloaded any apps at all.

Compete reports 27 percent of all U.S. smartphone owners have not yet downloaded any applications--that number includes 36 percent of Motorola smartphone users, 32 percent of BlackBerry smartphone users and 23 percent of Palm smartphone users. Forty-four percent of smartphone owners have downloaded between one and five apps (including 50 percent of Palm users, 46 percent of BlackBerry users and 37 percent of Motorola users).

For more on the App Store milestone:
- read this TechCrunch article

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