Apple acquires AlgoTrim to boost mobile media efficiency

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Apple (NASDAQ:AAPL) has acquired AlgoTrim, a Swedish software developer dedicated to maximizing mobile data, imaging, video and computer graphics performance while minimizing memory requirements. Rapidus first reported the deal and AllThingsD confirmed the transaction with Apple. Financial details are unknown.

AlgoTrim's lossless compression algorithms accelerate processing speeds inside mobile operating systems and applications, at the same time reducing flash memory consumption. The firm has primarily targeted Google's (NASDAQ:GOOG) Android mobile operating system, and its software is installed across roughly 100 million smartphones from multiple manufacturers.

 "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," spokeswoman Kirstin Huguet told AllThingsD, without providing details.

The AlgoTrim deal is the latest in a series of recent Apple acquisitions likely designed to improve its iOS mobile platform. This summer, the company scooped up transit navigation app maker HopStop, crowdsourced location services provider Locationary and mass transit software tracking developer Embark in moves likely designed to enhance its much-criticized Apple Maps platform.

Apple announced its forthcoming iOS 7 update in June at its annual Worldwide Developer Conference. iOS 7 will support multitasking for all apps, AirDrop wireless file sharing and the iTunes Radio streaming music service.

Apple will roll out iOS 7 to consumers on Sept. 10, according to an email sent to developers by iOS partner Nuance Communications, whose voice and natural language technologies power the platform's Siri intelligent assistant.

For more:
- read this Rapidus article
- see this AllThingsD article
- read this TechCrunch article

Related articles:
Apple acquires mass transit app maker Embark to expand Maps
Apple snaps up HopStop as Maps overhaul continues
Apple acquires Locationary to beef up Maps data
Apple acquires indoor mapping startup WifiSLAM
Apple's iOS 7 available to consumers Sept. 10, developer email says
Apple CEO Cook: New iOS 7 is the 'biggest change to iOS since the iPhone'

Article updated Aug. 28 with details from AllThingsD.

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