Apple shifts iOS in the Car into high gear
iOS in the Car was first unveiled at the firm's developers' conference help last month. It came up again during Apple's financial results conference this week.
In response to a question from Raymond James analyst Tavis McCourt, Apple CEO Tim Cook said that the iOS in the Car is "very very important" to the firm's strategy.
"It is a part of the ecosystem. And so just like the App Store is a key part of the ecosystem, and iTunes and all of our content is key, and the services we provide from messaging to Siri and so forth, having something in the automobile is very very important. It's something that people want. And I think that Apple can do this in a unique way, and better than anyone else. And so it's a key focus for us," Cook was quoted by AppleInsider as saying.
On its website, Apple explains iOS in the Car this way: "iOS in the Car seamlessly integrates your iOS device--and the iOS experience--with your in-dash system. If your vehicle is equipped with iOS in the Car, you can connect your iPhone 5 and interact with it using the car's built-in display and controls or Siri Eyes Free. Now you can easily and safely make phone calls, access your music, send and receive messages, get directions, and more."
A number of auto makers have already signed on to the iOS in the Car initiative, including Honda, Mercedes-Benz, Nissan, Ferrari, General Motors, Kia, Hyundai, Volvo and Jaguar. They are planning to introduce iOS in the Car next year.