Application Developers Alliance industry group rolling out at CES 2012

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Former Digital Media Association executive director Jon Potter is poised to unveil the Application Developers Alliance, a new professional organization promising to promote mobile developer interests including education, cloud hosting services and government lobbying efforts.

Slated to formally launch at next week's 2012 Consumer Electronics Show in Las Vegas, the Application Developers Alliance will welcome web developers, but its work will primarily focus on mobile platforms including Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android and Research In Motion's (NASDAQ:RIMM) BlackBerry. Services will include online collaborative services, product testing facilities, discounted and free tutorials on trends and technologies, structured training and certification programs, and discounted hosting and cloud solutions.

"Our thought now is there's an interesting space in the application developer community that isn't really organized," Potter told InfoWorld. "There's developer interest in privacy [policy]," as well as IP policies related to patents and copyrights, Potter added that the Application Developers Alliance also will focus its efforts on mobile broadband policies.

The Application Developers Alliance will look to recruit thousands of mobile developers: "We're going to be at the meetups all around the country, we're going to be at conferences, we're going to be talking to folks, we're going to be polling people," Potter said. The organization will seek to generate revenues via sponsors and membership fees. Expected backers include Google and RIM, although Potter confirmed that Apple and Microsoft (NASDAQ:MSFT) will not participate.

For more:
- read this InfoWorld article

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